Tuesday, January 31, 2012

The Yuppie role in 80s America

The article I came across concerning Yuppie culture is from a website which advertises cultural trends and styles for an online magazine. The article focused on the possibility of a still existent yuppie culture in the modern day, and that Yuppie society was seen to be undesireable in the face of a divided social class and how the yuppies of the 80s have influenced and still continue to grow today.
The classic ideology of what defines a "yuppie", or what indeed seems to be the "what-to-look-for" gag that remains ever elusive is the concept of trying to appear trendy, at the cost of one's finances. This expensive meant that these Young Urban Professionals were always on the go, endorsing themselves in various stress-relief exercises to compensate for their fast-paced lifestyles and overwhelming schedules. The article quotes a witty so-called "Yuppie handbook" as saying “A yuppie most nearly approaches sainthood, when he or she is able to accomplish more things in a single day than is humanly possible.”
Of course, as the article reflects, with the invention of the modern-day Blackberry the achievability of getting more done in a single day has become ever more possible and made easier.
Another quote from the book incites that a Yuppie "cannot live without: gourmet coffee, a Burberry trench coat, expensive running shoes, a Cuisinart, a renovated kitchen with a double sink, smoked mozzarella from Dean & DeLuca, a housekeeper, a mortgage, a Coach bag, a Gucci briefcase, and a Rolex"

The fact that the items which filled a Yuppie's lifestyle were not exactly necessary was representative of the image that they desired for themselves - to look young and well-off, in order to replicate a lifestyle that essentially is unaffordable or could only be afforded by someone in a position of substancially greater wealth. Considering that many yuppies themselves were not only business men - but also college students and those considered to be on the lower end of the wage table.

The Wall Street Crash, it claims, did not kill off the Yuppie - but instead merely subdued its existence until the economy picked up again.

The only thing that appears to differentiate the modern day yuppie from one living in the 1980s was the change in style and the invention of new trends. The lifestyle still exists in the form of expensive clothing brands such as Hollister and car makes such as Mercedes. The desire to look well-off in a poor financial climate looks set to continue for as long as our credit cards will allow us.

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